HITEC 2014, hosted by HFTP, was considered a resounding success! The show continues to foster a great mix of education and technical promotion for the hospitality industry.
From behind the scenes, the transformation of a trade show floor was amazing from Monday set up to 10 a.m. on Tuesday when the doors open to the attendees. Dust, construction, concrete, building, forklifts and cranes are changed to crisp, clean, colorful carpeted booths with stunning displays, alluring lighting and large screen monitors and kiosks. Everything from displays, mobility, door locks, payment options and software were showcased with hotels in mind.
Due to the specific nature of procure-to-pay (P2P) software, BirchStreet rarely sees the booth packed and overflowing with attendees, compared to our neighbor this year, Direct TV, who showcased several celebrities, but the turnout was great! Our team was thrilled to see all of our existing customers from around the globe. And, it was a pleasure to meet many new folks that are searching for the right procurement solution, as well as our media and fellow industry professionals. Quality over quantity, as they phrase goes.
The response to our two announcements – the launch of our Capital Budget Management module and our strategic partnership with BancTec to provide a comprehensive AP solution – proved to excite both customers and prospects. The Sales team is already working on giving demos and following up with requests. We believe this was our most successful HITEC show yet – so thank you to everyone who stopped by!
We are looking forward to seeing everyone next June in Austin, TX for HITEC 2015! And, if you missed us and can’t wait for another year, please don’t hesitate to contact BirchStreet at sales@birchstreet.net.
